Enhance your marketing performance with Audience Science™ from Byte Plus
Tackle your toughest marketing challenges with Byte Plus’s audience strategy.
Media fragmentation. Ad waste. Measurement gaps. And more.
Byte Plus focuses on your Next Best Customers
From initial brand strategy to campaign optimization, your audience guides critical marketing decisions and drives enhanced outcomes.
We’ve achieved exceptional results with our audience-led strategy over the years, branded as Audience Science. This approach helps navigate complex data landscapes to identify, understand, and engage your most valuable customers, optimizing your marketing investments and activating key audiences.
Based on deep consumer insights, our strategy reveals the details, intent, and signals that known audiences uniquely provide. We pinpoint the distinctive traits of your top customers and discover new potential consumers to fuel growth, regardless of your current customer data depth.
Our Audience Science approach shapes everything we do—from creative development and brand messaging to channel strategy and media planning. Actionable insights clarify who aligns best with your brand, driving bottom-line growth.
Client partners gauge success through comprehensive measurement solutions, demonstrating the true impact of marketing efforts from detailed optimizations to holistic incrementality.
Ready to connect with your top customers?
Byte Plus transforms audience intelligence with our agency data platform, Xact™.
Xact is Byte Plus's proprietary platform that powers our Audience Science approach. This robust platform integrates data from thousands of sources, regardless of your current first-party data volume. It enables us to create unique audience segments, develop predictive models, launch multi-channel campaigns, and measure performance.
Xact provides comprehensive capabilities including data aggregation, analytics, segmentation, attribution modeling, and reporting all in one unified platform. With Xact, our experts extract powerful insights to deepen audience understanding, enhance marketing effectiveness, and maximize ROI.
Bigger Impact
Gain a complete view of marketing effectiveness through our comprehensive suite of measurement solutions.
Better Audiences
Identify known audiences of real individuals poised to drive your growth as your next best customer.
More Data
Privacy-compliant consumer intelligence from our extensive database representing every U.S. household.
Know Your Next Best Customers
Understanding your customers is more challenging than ever. Byte Plus's Audience Science utilizes our proprietary data ecosystem and predictive modeling to uncover deep insights into your highest-value audience segments.
End guesswork with Advanced Segmentation and Predictive Modeling
Audience Science eliminates guesswork by employing advanced segmentation and predictive modeling to pinpoint your most valuable, yet untapped, audience segments. This precision targeting optimizes your marketing spend on the audiences that matter most.
Navigate fragmented platforms to Target Effectively
Digital media platform fragmentation complicates integrated targeting. Byte Plus's Audience Science helps you navigate complex publisher ecosystems and leverage audience data products for precise activation across platforms.
Eliminate ad waste and enhance Measurement Precision
Audience Science ensures efficient spending and accurate measurement by rigorously testing and measuring at every stage. Gain actionable insights for maximizing ROI through granular attribution and comprehensive measurement.